The Good, the Ugly (but never the Bad) of Natural

Skin-deep beauty; don’t be fooled


There are several important reasons why HARAI uses only certified organic fruits and vegetables in its digestive supplement.  One or two might surprise you.

First, let’s talk about organic fruits and vegetables in general.


Not the prettiest faces

Oftentimes, organic fruits and vegetables aren’t the prettiest faces on the super market shelf.  They aren’t pumped up on synthetic fertilizers, they’re not genetically-engineered to be bigger, shinier and perfectly-shaped and – since they aren’t coated in paraffin or bathed in pesticides – probably have a few more blemishes and bug bites. 

Organically-grown crops are fighting for survival in a world of few friends.  With the exception of the hard-working farmer, and the efforts of the industrious bees and earthworms, they’re on their own.  This, it should be mentioned, is why organic fruits and vegetables cost more to grow.  Compared to chemicals, the work of human hands is expensive, and bees and worms – well, if they don’t show up for work, we’re in serious trouble.


More About the Competition

For many decades there has been a trend toward large-scale commercial growing, i.e. scale and profit, and that is what is driving the popularity of GMOs.  In the short-term, the high-yield cucumber that can withstand heavy doses of herbicides and insecticides is going to produce the easiest and largest profit for the grower.  More growers will choose this variety of cucumber over the alternatives, regardless of the other types that are available.  Among all the characteristics a commercial grower looks for, it is yield and profitability that matter most; flavor is secondary, nutrition dead last.     


The Difference is Nutrition

With organic growing it is completely different.  A grower knows that without chemicals and genetics to increase size and yield, he has only one chance to succeed; that is by growing a crop well-suited to the soil, water and climate of his particular land.  And while there are countless varieties of seeds, the organic farmer also knows that the ideal crop for his fields is one that has earned its right to live through natural selection, adaptation and a determination to survive in the specific conditions available.     

Countless studies have shown that organic fruits and vegetables are generally higher in vitamins and minerals, and often significantly higher in phytochemicals (antioxidants like anthocyanins and flavonoids) and other micronutrients than their laboratory-engineered, chemically-reared counterparts.  Grown in soil rich in microbial life, nourished by symbiotic fungi and pollinators, they make up in longevity and hardiness what they lack in fashionable looks.


Some of the best things are skin deep

For those concerned with dietary health and nutrition, it is important to note that the skins and peels of fruits and vegetables contain a much higher percentage of vitamins and nutrients than the rest of the flesh.  When we peel fruits, or cook vegetables, much of this valuable nutrition is lost.  In the case of organic fruits and produce, which are already richer in nutrients than commercial crops, as well as chemical-free, skins and peels are a treasure trove of nutrition that should not go to waste. 

HARAI is created from extracts of 32 organic fruits, vegetables and fungii, always utilizing the highly nutritious skins and seeds in the fermentation process.  This is just one reason only organic products are found in HARAI.  But there are other reasons, too, not the least of which is our support of the hard-working families committed to organic farming, and the tireless efforts of their friends, the worms and the bees.

Leave a comment

Please note, comments must be approved before they are published